Resubmitted Digital Presentation

The following is a Prezi of my Digital Presentation:

  1. Image is everything.  A company is only as good as its image.  With this presentation, I learned that no matter how poorly something looks, it can be remedied.  It may take time, but restoring an image is worth it. This is especially true after the Cirque du Soleil accident.  They are still thriving and making great strides in the circus world.  They need to keep their image positive as to attract more customers.  This is true for must companies.
  2. I learned that media production can be a pain.  I tried several methods before coming up with a PowerPoint, and then a Prezi.  I was unsuccessful several times for this assignment.  Well, my PowerPoint was not appropriate for this assignment.  I was lucky enough to get an opportunity to resubmit.  I tried Prezi this time.  I liked it because, presentation wise, it’s concise and neat.  It also allows for interesting ways to present a topic.
  3. I don’t think I pushed myself as much as I could with the production aspect of this assignment.  In my mind, I felt that it would be simple, but it was actually the hardest part of the presentation.

Goffman and Cirque: A Digital Presentation

The following is a PowerPoint of my Digital Presentation: goffman-and-cirque

  1. Image is everything.  A company is only as good as its image.  With this presentation, I learned that no matter how poorly something looks, it can be remedied.  It may take time, but restoring an image is worth it.
  2. I learned that media production can be a pain.  I tried several methods before coming up with a PowerPoint.  I was unsuccessful several times for this assignment.
  3. I don’t think I pushed myself as much as I could with the production aspect of this assignment.  In my mind, I felt that it would be simple, but it was actually the hardest part of the presentation.

Oral Presentation

My oral presentation is about miscommunication on the Internet.

Thinking about miscommunication and how it happens so often on the Internet.  I was able to find a good example through the use of memes.  While reading more about Habermas’s theory of communicative action, I thought the use of “communicative acting” is a neat concept.  You purposely send a message with intent.  There’s no manipulation.  Which, this is the way we all should be communicating.

I liked using audio software with this assignment.  I’ve used Soundcloud before, but I was having some trouble this time around.  So, I decided to use my cell phone’s voice memo app to see how it would work.  I liked how I was able to record and instantly import into iMovie, which just made a voice clip.  I then uploaded it to my YouTube.  While this seems like a lot of steps, it worked out seamlessly.  I may use this method in the future.

To complete this assignment, I had to think outside of the box because Soundcloud wasn’t working for me.  Finding new ways to use technology is important.  Technology is changing all the time.

COM 610 Reflection Blog 3

Being a creative consultant is a job that is necessary in today’s society.  Creative consultants help organizations become successful by helping them come up with innovative ways to advertise and to gain a customer base.  This is especially important because of the ever changing world around us.  If I were a creative consultant, I would use the following three ways to help my clients integrate innovation and creativity into their organization.

  1. Open Source Software:  According to a Forbes article titled, “Why all the ‘Open Source’ Innovation?” (2015), companies use open source software because of the price tag; $0.  Places like Facebook and Google offer a tech aspect that is easy to use.  Many companies can use these open source software to build their business with ease.  Using Facebook and Google make being innovative easy.  Any person with a computer can create a free account and make a page for their business.  Facebook reaches millions of people and is a good tool to improve a business.facebook-create

    2.Peter Senge’s ideas of learning organization is a great tool when thinking about a new business.  What ways can we keep an organization strong?  Senge shows us that when people continue to learn and grow they can enhance their capabilities.  As a creative consultant, I would hold professional development to keep the employees at top performance.  Being a consultant for an aerial troupe for example, I would arrange for various workshops on the different apparatuses and I would also have a workshop on rigging.  Aerialists need to be up to date and knowledgeable about other apparatuses.  Knowing how to rig equipment would also enhance their capabilities.

    3. Before advertising and strengthening employees can happen, organizations need to create an image for themselves.  This is the image that will be branded in the minds of the consumers.  This image will show how to “treat people how to treat you by the way you treat your brand”(Regina, 2016).  Image is everything.strength.jpg

@byregina. (2016, June 27). How to Start a Creative Coaching Business or Consulting Business. Retrieved October 2, 2016, from http://byregina.com/how-to-start-creative-coaching/

Peter Senge(2013, April 04). Peter Senge and the learning organization. Retrieved October 2, 2016, from http://infed.org/mobi/peter-senge-and-the-learning-organization/

Taulli, T. (2015, December 23). Why All the ‘Open Source’ Innovation? Retrieved October 2, 2016, from http://www.forbes.com/sites/tomtaulli/2015/12/23/why-all-the-open-source-innovation/#61a2e8891f72

 

 

Success in Branding

Rationale and Preview:

Small businesses are the heart and soul of America.  They give a personal feel to a very impersonal society.  Small businesses create and sustain character in many towns, large and small.  In Fayetteville, NC, there is a small business called Air Born Aerial Fitness. Air Born Aerial Fitness offers a unique service.  Think, Cirque du Soleil or circus arts, where you see acrobats flying high in the air demonstrating strength and grace.  This is happening in the humble military town of Fayetteville.

Being a small business has its challenges, and the biggest one faced is recognition.  Recently, Air Born Aerial Fitness has purchased their own space.  When the group first started, it rented space from a climbing gym.  As the group became more popular, they were able to justify this expense.

Success in branding can lead to success in a business.  Air Born Aerial Fitness has achieved this by employing great branding skills and setting themselves apart from other businesses.  This is important to understand because it shows that any business can be fruitful with the right communication to its varied audiences.  Understanding how branding can help a business (or self) can help others achieve their goals in business or personal settings.

Air Born Aerial Fitness began in 2009 with one instructor and two students.  Now, in 2016 Air Born has five instructors and hundreds of students.  They have been featured in many local publications, and have performed for the public since 2010.  Their success has much to do with branding and their balance of creativity and constraint.

For this project, I will analyze Air Born Aerial Fitness’s use of branding and how their organizational communication has made them successful for nearly 7 years.  In an ever changing world with technological advances and opportunities, small businesses struggle to maintain momentum.  Air Born has and continues to keep their momentum going.  Modeling a prosperous business will serve as an example for other potential small business owners in the 21st century.

Literature Review:

According to a Forbes article, “How Important is Small Business Branding Really?”, brand recognition is vital.  This article goes on to explain five tips for establishing a strong brand.  These tips will be used to support my argument of Air Born Aerial Fitness as a model for good small business branding.  These tips include, “Choose a name that’s relevant and meaningful, develop a voice, create a strong logo and use it, respond to feedback, and be consistent” ( Bosari, 2012, p. 1). Looking at businesses, such as Coca Cola or Charmin, branding has made these businesses strong.  Recognition is easy with these brands by the first note of a jingle or by simply seeing a red can.

The uniqueness of this group is the fact that some customers can also be seen as “employees”.  Air Born has a group of aerialist that do special appearances and performance. These aerialists have these positions because they auditioned, and therefore became representatives of Air Born.  While still students and “customers”, they act as employees representing the business while out in the town.  These aerialists, or “employees, transform brands into reality in terms of the customer’s experience” (Boone, 2000, p.36).  Having good internal branding, will project the ideals and product to the customers.  Air Born has a benefit here because their “employees” are also “customers”, so they get the insider experience.  The aerialists act as brand ambassadors that promote the product of aerial classes while demonstrating skills to the public.  Another important aspect of internal branding is digital brand management.  Being able to use social media effectively to build a brand is essential, especially for a small business. Using the social media as a platform to communicate with the public for “breaking down barriers, creating synergies, and opening lines of communication” (Boone, 2000, p.38).

Once the brand has a place, the customers need to understand the strategy of the business.  Air Born advertises their service to military, moms, fitness gurus, and the average joe.  The customer needs to understand the “value proposition, and prefer it over the value propositions of your competitors” (Marren, 2011, p.54).  When Air Born Aerial Fitness started, there was no other place like it in Fayetteville, or the surrounding areas.  However, since popularity of aerial arts spiked, there has been a few places that have popped up over the last five to six years.  Having clear branding and strategy help the customers stay with Air Born Aerial Fitness.

Please view the following link to understand the framework and methodology I used to conduct my analysis of Air Born Aerial Fitness.

mitchellbrenda_week4assignment_092516

 

References:

Boone, M. (2000). The importance of internal branding. Sales and Marketing Management, 152(9), 36-38. Retrieved from https://ezproxy.queens.edu:2048/login?url=http://search.proquest.com/docview/211860438?accountid=38688

Bosari, J. (2012, February). How important is Small Business Branding Really? Retrieved September 20, 2016, from http://www.forbes.com/sites/moneywisewomen/2012/02/21/how-important-is-small-business-branding-really/#420264a37ee9

Marren, P. (2011). Brand spanking. Journal of Business Strategy, 32(2), 53-55. doi:10.1108/02756661111109789